Wet n Wild MegaPlump Waterproof Mascara Review

I Bought This

So I had to rush out of the house the other day and had no time to put on any makeup. I usually carry a small arsenal of the basics: mascara, lipgloss, lip balm and creme blush, but due to switching purses for a wedding, I was without my trusty mini sized Urban Decay SuperCurl mascara! Since I was going to Target, I decided to pick up a new mascara to try (as well as 128792647 things that I don't really need... you know what Target is like).

I was at the Wet n Wild display and this bright pink tube attracted my eye, the Wet n Wild MegaPlump Waterproof Mascara:

What it claims:
5x Plumper!
Plump It!

• Very Black Mascara
• Up to 5x the Volume of Your Natural Lash
• Instantly Plumps for Maximizing Effect
• Cruelty Free

MegaPlump™ Mascara
Plump up the volume!  Get 5 times the volume with this mascara that amplifies and plumps for plush, dramatic lashes.  This volumizing formula delivers thicker lashes in an instant.  The voluminous brush wraps around the entire lash line for full impact without clumping.

My opinion:
It has a big brush which seem to catch all the lashes, but the formula is dry, dry, dry. I don't know if it was that I had an old dried out tube? Or this is just what the formula is like? It didn't coat my lashes very well. The picture above is 3 coats. Yep, three. It would probably work better for someone who prefers natural looking lashes, I like super dramatic, full lashes. I also noticed that my lashes seemed to drop after a couple of hours... not so Megaplump :( It doesn't flake though and I had no smudging. It leaves my lashes still feeling soft and removes easily with makeup remover. It just doesn't give me that plush, dramatic volume that I'm looking for.

I really like most of what Wet n Wild has to offer, but this mascara just didn't work for me.